Two days ago Beautycounter launched anti-aging collection Countertime. It comes as no surprise that WWD leaked the products two weeks before the official launch. Given the excitement of beauty enthusiast and experts to get their hands on this collection comparing it to La Mer. I admit, I was one of the first to put my pre-sale order in. Now the anticipation waiting for the shipment to arrive. A once loyal customer of La Mer before I switched to Beautycounter because of the ingredients in their products. A safe choice at a much more affordable price per ounce. I can’t help but wonder what’s next for this innovative brand. After the highly anticipated Beautycounter challenges LA Mer with Countertime showdown, will the rest of the world catch on and go clean, too? My stance remains: Clean always comes first. 

As a culture people are fascinated with the beauty industry. An increase in sells due to the number of people made aware daily about the industry being under-regulated is driving consumers to buy better beauty brands. Although La Mer is a celebrity-endorsed brand, Beautycounter has gained popularity in the luxury segments and green market. At the end of the day people want to live healthier and longer and they know a clean option will contribute to that. Beautycounter offers layers of health inside and outside. 

The new Countertime collection is a 5-step skincare regime. Consistent of a Lipid Defense Cleansing Oil, Mineral Boost Hydrating Essence, Tripeptide Radiance Serum, Antioxidant Soft Cream, Tetrapeptide Supreme and Renewal Eye Cream. They created these products from two powerhouse plant-derived ingredients to create a scientific breakthrough in skincare. Say goodbye to the dangerous side affects of retinol for good! Beautycounter is transparent about using clean ingredient Bakuchiol which has shown to provide skin-care results that are comparable to retinol—without harmful side effects. Now you can  “meet time on your on terms” – Beautycounter.

Health should be a priority. Take care of you skin, take care of yourself. If you are new to clean beauty products here’s a non-toxic skincare regime to get you started.