I was first introduced to the global brand Anatomie in the summer of 2019. That’s when I met the founders: Kate is the CEO, and Shawn is the Creative Director. I was impressed with their clothing. Not many brands fit like a glove and wore like one. Anatomie was luxurious in a different way from competitor designer brands I bought. Before I knew it, I owned half of their light weight, no wrinkle collection, which I wore for different occasions: work, date night, working out and travel: even though Anatomie was initially recognized as an athleasiure brand.
I received so many compliments, I knew it wasn’t just me who loved Anatomie. Travel and Leisure called them the “best travel pants on the market,” and Forbes Travel Guide named Anatomie one of its 2019 Brand Officials. That’s when I reached out to Kate to do this interview. If the world was asking about their clothing, I had to share it with everyone I knew.
I learned Kate and Shawn are very busy entrepreneurs with a lot of success, and an even brighter future ahead. When I spoke to Kate I could hear the multifaceted business savvy woman she was. She was born to be an entrepreneur. Educated, sophisticated and on top of everything. She proves you can have it all: career, wife and children. Since Kate had a fully packed day, and in the car between meetings, we got straight to the point. She didn’t spare details on any of my questions. After our call I sent her over a few more questions for this interview. Within an hour she responded to my email.
Kate was more than a boss, she was a serious business owner, efficient and didn’t miss an opportunity to capitalize on anything. Kate made things happen right now! I have never spoken with a more professional or inspiring person.
When I spoke to Kate over the holidays, and again last week, she was sitting at the airport waiting for another flight. She and Shawn are unstoppable: a mastermind and visionary behind a well suited brand in the luxury market. My conversation with Kate carried me into the New Year fired up ready for 2020.
Kate and Shawn exude the confidence every entrepreneur wants: in life and business. They proved to me in order to achieve success, you have to hold your own with the best. Kate and Shawn are definitely the elite, and I am the lucky one who got the opportunity to hear about their journey, and inspire you with this interview.
Kate: More aggressive targeted marketing, more pop-up locations worldwide, a men`s capsule and more partnership with luxury brands such as Amex. Brands with a focus on solution oriented smart clothing that not only simplifies your life and reduces stress, but is also good for the planet! We are excited to have launched with the new Ritz Carlton yacht and some other Starboard managed high end ships. We are secretly working with the 2020 Olympic Committee as well. We developed our skillsets to raise capital and work with a board, and we are now ready to make Anatomie the most loved luxury travel brand in the world! I feel we will never stop learning and evolving.
Shawn: That is a great question. Our customers are the most dynamic ladies on planet earth. They are the ones that made us evolve from activewear to designer travel wear. They told us that Anatomie was their favorite “travel brand.” They felt comfortable and put together. It was a very strong message from all of our customers; it was clear to us. They were using Anatomie in a very different way than we expected. But it was the best thing that ever happened to us.
Shawn: I’m self-taught. It was out of necessity because I could not find clothes that fit.I started working out when I was 11 years old; I was 220 pounds in College. I was in great shape but looked horrible in off the rack clothing. My great grandmother died. I took her sewing machine and started testing my designer skills. I have the battle scars to prove it. I don’t know how many times I sewed through my finger. 😉
Shawn: Our DNA from the start is performance textiles. It’s been there since day one. I was thinking about tailoring, not regular workout wear, That’s why they say we are the brand between Lulu Lemon and Prada Sport. We are made in designer brand factories next to Armani, Hugo Boss, Porche Design and Montclair.
Shawn: Simple. The cost is in the European textiles. We use the same textiles as Hugo Boss, Prada, and some very cool Japanese brands. We want to use the best fabrics. We are working on an online capsule collection at a better price point for the future. Our core customers want the European made garments. We are exploring Asian textiles made in Asia for a Diffusion line: 2020 test Capsule. We have an idea for travel kit bundles and kit for safari’s.
Shawn: We have so much room to grow with our collection and menswear. It will be a while unless we find a partner who will license our name for this category.
Shawn: We have a mini collection coming out in 2020. Three jackets and three pants. We are keeping it simple to start. Men’s is my background, and I’m excited to get back to my roots. It’s time.
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Shawn: Very simple answer. My Favorite Italian, Leanardo Da Vinci, is the renaissance father of Anatomy. So the Vitruvian man is our logo: circle and square. Da Vinci was the one who perfectly translated art and science. Hence our art is fashion, and the technical fabric is science.;) Kate went to France for University, her request was we spell it the French way to keep with her European roots.