Everyday I receive emails form Content Creators, aspiring Influencers and Entrepreneurs, asking me how I started my business and make passive income. Some of these people want to quit their day jobs to become entrepreneurs. The good news! You can, too. Thanks to the digital age, now more than ever, you can do anything you want. Including run a successful business from home. As some of you know, I did not always work for myself. I paid my time working back to back jobs. Sometimes even two and three jobs at a time. Which I am still doing, if you factor in passion projects, because I love everything I do, but now the jobs are on my terms.
My first job after college solidified that I wanted to work in the entertain industry. I worked with former American football quarterback, actor, TV analyst and cohost of Fox NFL Sunday, Terry Bradshaw. I continued working in the entertainment industry with CEO Charles Rivkin now recognized as the Chief Executive Officer of the Motion Picture Association of America and former Assistant Secretary of State for Economic and Business Affairs. Followed by The Fugees rapper Pras Michel, and actresses: Sarah Michelle Gellar, Elizabeth Banks, Rachael McAdams and Michelle Williams. For the majority of my career I worked as both a Vice President of Business Development and Creative Director/Design Stylist. People always ask how I landed such prestigious jobs, and I tell them, “it is by no accident that I worked with some of the elitist and ended up where I am now.” It is through a crazy hustle, and a lot of passion.
I work as an independent Creative Director and Design Stylist full-time and have a list of clients who trust me. But I invest time into my passions projects as well: writing and producing my own content. No day is ever the same. It’s not easy, but I wouldn’t have it any other way. With so many people reaching out and asking to hire me to work as their Creative Director and Brand Strategist, I’ve decided to do my best with the little time I have and share more business tips on the business section of my blog — to answer as many of your questions as I can. You can also find inspiration from CEO’s, Creative Directors and other Entrepreneurs and Content Creators I’ve interviewed here.
For those of you who are just getting started, or those that have already started but are not sure why your business is not growing, there are three common mistakes I see a lot of people making in business. I know this because I also made the same mistakes. Like a lot you, I was once emotionally invested in my brand. Watch my latest YouTube video and apply these tips to your business now. I guarantee you after six months, if you continue using each of these tips, you will see growth. Don’t get discouraged. The hustle is real, but so is the reward. You got this!!
To be successful in business you need more than just a passion. A passion will drive you to achieve success, but there are steps you have to take in an order to sustain that success. To reach that level of success you have to start with the basics before you can work your way up.
Knowing your brands value and message is the first thing to building your brand and social media platforms. If you do not have a clear brand message you will not attract the right audience that will help build your brand and establish brand relationships. I discuss this in further detail in the video. It is crucial for your audience, and the brands you want to pitch and find you organically. If you are utilizing Instagram or Facebook for your business your bio should reflect exactly what your business does in less than two sentences. It is extremely important to separate your personal social media from your business social media, unless you are the face and voice of your brand. A lot of times we confuse our personal voice from our brands voice, because we are emotionally invested in our brands. That is where you have to shift your voice from your brands voice and speak for your brand as if it is a person. In your bio I should know immediately what value you are giving me as a customer, follower or brand.
In any business you will hear people say “consistency is the key” in growing your business. In order to be consistent it starts with your brand messaging. Your brand message should reflect everything someone can expect from your brand. That includes the content that you are creating for social media platforms, advertising campaigns, marketing strategies and your brands voice. You must always think as your brand when you are engaging with customers, followers and other brands. Every interaction you have: comments, DM’s and emails, should reflect your brands value while maintaining consistency in your delivery. When you follow through and engage with your audience, and other brands, by speaking to them with brand integrity and value, you build super fans who trust you and become loyal over time. That is why it is vital to be clear about your messaging from the beginning so you attract the right audience who will help build your brand and not just become a looky-loo. Consistency is more than just your brand message and brand delivery. You have to be consistent in the times that you post, the days that you post, the content you are posting and the message you are sharing. Your brand is built on consistency and delivering that consistency daily.
More often than not people give me excuses why now is not the right time. If I can you any advice, it is that there will never be a right time. You have to strike while the iron is hot. While you have the idea. This means paying attention to what you’re doing now and making yourself ready. You never know unless you try. Like Nike said, “Just Do It.“ The problem is, if we wait until the “perfect time” someone else will have already had our same idea, acted on it and capitalized on it. You have to think of your brand as something people want or need to know now. Have confidence in your brands value. There is not time to wait for the perfect website, the right number of followers, the extensive brand partnership’s, or the dream client portfolio. Now is the time. I cannot stress this enough because I hear so many people say, “I should’ve done it when I had the chance.” They pass up an opportunity out of fear, or not being ready, and regret it. The opportunity never comes again. Like Will Smith said, “if you stay ready, you ain’t gotta get ready.” Fear should never hold you back from anything you want. Any successful entrepreneur will tell you they failed numerous times before they ever succeeded. The lessons and tools you build from failure is what helps you to become successful and sustain that success. You will never know what works if you do not try. If I can encourage you to do anything it is to try, try, try until you succeed. In the digital age we are living in, there are people still going door to door. Do you know what separates those people from other people? They want it bad enough to hustle for it anyway they have to, and they will get it because they will stop at nothing. They are the 2% of the population. You have to make up your mind if you are willing to make the same sacrifices as the 2% if you want to achieve the same results. From my experience, nothing worth having is handed to you.
I challenge you to take these three steps to heart when starting your brand or rebranding your business. I assure you if you continue to do this for the next six months, when we revisit this conversation, you will tell me how much more successful your business is. Don’t let anyone steal your dreams. If you want to be an entrepreneur you have to work hard and walk the walk. There is a strong possibility that you will be working more than 50% of your life for the rest of your life. Do you want to work for someone else and help build their empire and watch their dreams come to fruition? Or do you want build your own empire and live your best life everyday? You know the answer. I challenge you to prove it to yourself.